Sometimes it’s embarrassing as an American to taste the incredible range of bargains available for under $15 from Europe and compare them to American wines at the same prices. The boring standardization of the American wine industry in this range is numbing. There are literally hundreds, if not thousands, of different labels, but in the bottle you find only dozens of styles. As you stare at shelf-after-shelf of American cabernet, merlot or chardonnay in your local grocery store you can reliably just pick the one that’s on sale as they are all more-or-less the same wine. However, with just a little more work you can find an entire world of wine bargains that offer far more character than these homogenized industrial wines. It’s important to remember that these bargain reds should be served cool, 65°F or so, to bring out their freshness.

The red wines listed below are all under $15 and many of them are under $10. All of them were purchased in grocery stores, not fine wine shops, so it is possible to find them. Each has character, if not complexity, and best of all, they are great with food. Inexpensive American wines have become the elevator music of the wine world, wines like these are the original tunes.

• Château Bouissel, Fronton, Classic, 2003 - Southern French estates offer some of best bargains out of France. This wine is substantial without being heavy and with the structure coming from the negrette will improve for a year or two. Rich and warm with a dark color from the malbec the tannins in the finish make this perfect for rich stews. Cassoulet anyone? 50% negrette, 20% syrah, 20% cabernet franc, 10% cot (malbec) Imported by Normandie Imports
• Covey Run, Syrah, Columbia Valley, 2004 - What we have here is an American Côtes du Rhône and that’s a great idea. Ripe and juicy with a soft fruitiness that should please any merlot drinker. Don’t think, just drink and you’ll love it. At $6.99 a great bargain. Drink up fast and cool. (Buy online)
  
• Fattoria Laila, Rosso Piceno, 2005 - Marche wines continue to be ignored Italian treasures in America, but that keeps prices down. This blend of montepulciano and sangiovese is a classic Italian red with a firm acid backbone and warm earthy flavors over the bright black cherry fruit. This matched with my penne with lamb sausage ragù perfectly.  Imported by North Berkeley Imports and Zancanella Importing. (Buy online)
  
• La Ferme de Gicon, Côtes du Rhône, Vignerons de Chusclan, 2006 - This is just an amazingly easy wine to gulp. Rich, zesty, fruity and alive this is a wine all about honest simple pleasure that is happy to leave complexity to the big boys. This is a buy by the case wine at under $10 that will match with any summer meal. A half-hour in the refrigerator is mandatory and during the dog days of summer I’d serve it out-and-out chilled. Imported by Cellar Door Selections  (Buy online)
• Villa Pigna Briccaio, Marche IGT, 2003 - Briccaio - Here is a step up on the complexity meter as it not only offers easy drink-ability, but some real character. Showing the breed of montepulciano, from which it is entirely made, this wine combines classic Italian backbone with a generous personality. A great match for your best grilled steaks. Imported by Zancanella Imports (Buy online)
  
• Quinta da Espiga, Casa Santos Lima, Estremadura, 2006 - Portugal continues to pump out great wine bargains. This is a big, robust, deeply fruity wine and is a real mouthful. Those that like bigger wines will love this $8 steal. These dry Portuguese reds almost remind me a bit of what Port would taste like without the sugar.
• Bodegas Luzon, Jumilla, 2006 - 65% monastrell (mourvèdre) 35% syrah - A big lush, ripe modern-style Spanish wine that will seduce many a merlot lover with its soft richness. Another wine for steaks or chops at your next cookout. A Jorge Ordoñez Selection Imported by The Henry Wine Group
• Regaleali, Tasca d”Almerita, IGT Sicilia, Nero d’Avola, 2006 - I have always found the big players in the Sicilian wine scene, Regaleali and Corvo great values. They offered personality and typicity at a fair price. While these wines have modernized a bit over the years they have not gone down the road of becoming more like Australian wines than Italian wines taken by so many Sicilian producers. This wine has great backbone, good varietal character and, most wonderful of all, tastes like it comes from Sicily. Imported by Winebow   (Buy online)
  
• Clos Roche Blanche, Cuvée Pif, Touraine, 2004 -  I first tasted the 2004 back in September of 2006 and it keeps getting better and better. It’s hard to imagine a wine more lifting and filled with personality at this price. This wine is for those looking for grace and elegance in a wine. Originally I recommended drinking this cot (malbec) cabernet franc blend early, but obviously there was no hurry. Imported by Louis/Dressner  (Buy Online)
  
• Protocolo, Vino de la Tierra de Castilla, 2005 - Usually Ordoñez selections tend towards the modern school of Spanish winemaking, but here is one with a more traditional style. Very fragrant and flashing a touch of spicy/sweet American oak its ripe red fruit flavors are held taught with just a touch of tannin. With a more classic European style and balance this is a great match for gilled lamb chops or sausages.  A Jorge Ordoñez Selection Imported by The Henry Wine Group  (Buy online)
  

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