Lessons Learned from The National Enquirer

March 31, 2006 by Craig Camp in Wine Media

The wild claim I made in my last post, "The Best Wine I Ever Tasted" worked perfectly. Without the hyperbole, I could never have gotten anyone to read a tasting note about a lowly Muscadet. Sensationalism works!

While not the best wine I ever tasted, that Muscadet was a great wine, but wines like this just aren't on the radar today. Press reviews only focus on current releases and the public show little inclination to go beyond the wines and varietal of the moment.

Wines like this, great as it may be, are the orphans of the wine media of today.

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