Randall Grahm on Terroir #2
“Somewhereness. For a European it is everything. You need to come from somewhere and probably your family has been in that somewhere
for years upon years; you need to know where you stand in a hierarchy, where you fit in. In our New World egalitarian, meritocracy, it doesn’t matter where you came from, it’s what you have achieved. New World wines are really all about achievement; they are vins d’effort, rather than vins de terroir.” Randall Grahm from the article on AppelationAmerica.com: Randall Grahm on Terroir This is post #2 relating to Grahm’s paper. You can find post #1 here.
“Somewhereness”, what a concept. It is this almost mystical concept that really defines what makes wine interesting. That feeling you have when you taste a wine that really sings of a certain place at a certain time: the combination of vineyard and vintage. A wine that does not have this sense of “somewhereness” may be an attractive beverage to wash down a meal, but it is nothing more than a beverage. Wine only rises to challenge the intellect when it possesses a sense of place.
Equally interesting is Grahm’s comment, “New World wines are really all about achievement; they are vins d’effort, rather than vins de terroir." That’s the American spirit: I can do it if I just try hard enough - no matter what kind of terroir I own or manipulation I have to do. This is why “points” have become the defining measurement for wine quality. Points measure that effort on a quantifiable scale and we need to have a firm hierarchy. A messy mix of different terroir characteristics that shine because of their differences just don’t make for a a firm ranking of quality and that’s just not good marketing. Literary descriptions, no matter how well done lack this firm sense of ranking that insecure American consumers seem to need.
What makes terroir driven wines more interesting to drink is the very fact of the differences: like them or not.
for years upon years; you need to know where you stand in a hierarchy, where you fit in. In our New World egalitarian, meritocracy, it doesn’t matter where you came from, it’s what you have achieved. New World wines are really all about achievement; they are vins d’effort, rather than vins de terroir.” Randall Grahm from the article on AppelationAmerica.com:
I was nineteen and just returned from a semester studying in Europe. Culinarily reborn, I now considered myself quite the sophisticate. As a self-assured wine expert, I went to the liquor store to buy a few bottles to impress my friends. Much to my dismay, not a label or name did I recognize. The wines that had so impressed me were everyday wines: pitchers of Edelzwicker in Alsace, Passe tout grains in Burgundy and Lord know what in Paris. Being on a hitchhikers budget, I was not dining at Tallivent or drinking La Tache.
“ Yeah the women tear their blouses off
It doesn’t seem like so many years ago that I thought of Trimbach as a sort of boring producer. With all the other action they seemed to be left behind. Just a few decades or so later, to me, Trimbach is making some of Alsace’s best and most authentic wines. They did not change, my palate just grew up. Today other producers are making wines full of residual sugar, boytritis and no varietal or Alsatian character. Now it is Trimbach who is making clean, bright varietally correct wines that actually remind you more of Alsace than California when you drink them. They always did.
Distilleria Pilzer is in a strange position. They win award after award for their fine spirits and are respected throughout Europe as one of the finest grappa and acquavite producers in Italy. So why are they so hard to find in the USA? The only reason can be the lack of understanding of what really fine grappa is all about. The spirits shelves of American retail shops are full of grappa that is decidedly inferior to the exotic, perfumed spirits produced by the Pilzer family because the American market continues to pay more attention to the bottle containing the grappa than to the grappa itself. 

