Interview on the Organic Wine Podcast

I spent a entertaining hour discussing biodynamics regenerative agriculture at Troon Vineyard and life in Oregon’s Applegate Valley with Adam Huss on his Organic Wine Podcast.

Today we take a trip to the country to meet Craig Camp, the General Manager of Troon Vineyard in the Applegate Valley AVA of Southwest Oregon. Troon is a certified organic and biodynamic winery and estate vineyard that focuses on blends made from the grapes of Southern France, which seem to do extremely well in this northern area with a hot Mediterranean climate.

Craig was brought in to regenerate every aspect of Troon, and we had a very enjoyable conversation about everything that is happening there that he has helped implement. From soil testing and replanting and staff education to sheep dogs to organic vegetable gardens and more, even from the outside it’s exciting to hear about what he’s doing, and you can hear the excitement in the way he talks about it.

Craig has a personal story in regards to wine that I can relate to as well. He fell in love with wine far away from where it was grown, and over the course of his life and several career changes, he worked backwards toward an understanding of how the finest wine begins in a healthy, probiotic soil.
— Adam Huss

Selling Wine in Mason Jars

I’m holding a bottle of wine it's taken me almost sixty years to make. I pull the cork and pour a few ounces into a more-or-less clean Mason jar. It seems we are going back in time.

Decades ago, when I was building a new fine wine distribution company, I would take winemakers that are now wine legends - Angelo Gaja, Dominique Lafon, Josh Jensen, Tony Soter, Cathy Corison, Richard Sanford and others around Chicago, where we would pour samples of their wines into small plastic cups and try to convince buyers to give these newcomers a shot. Needless to say, those buyers never got a glimpse of the true greatness of these wines and winemakers out of those little plastic cups.

Fast forward from the 1980's to 2017 and selling great wine is a lot more glamorous, right? Sharing your wines with the sommelier at Castagna or Nostrana could not be more pleasurable - if you make good wine that is. Yet, all to often, we've not progressed beyond those pitiful little plastic cups.

In states that allow both distributors and retailers to sell wine and spirits, the profits from spirits make their cash flow work. These profits from quick, large-margin spirit sales are the lifeblood of large liquor stores, which give them the opportunity to build broad, but slower selling wine selections. In states like Oregon, where spirits sales are ridiculously limited to state controlled “liquor stores” that means amazing wine and spirits stores like K&L, Binny’s and Zacky's cannot exist. In state controlled Oregon, grocery stores have a significant advantage over wine-only shops as they have many other products to give them the cash flow required to support the inventory in their wine department - just like full-service liquor stores in other states.

This means that I spend a lot of time in Oregon selling wine to grocery store buyers. While tasting wines with buyers in the back room of a grocery store out of old Libby glasses may not have the panache of sampling your wines in Riedel on white tablecloths it's just as important to your sales. Also, most of these grocery store buyers are just as serious as any sommelier. They too are passionate to find wines that their customers will love. Also, like a sommelier, they are out on the front lines and if the customer does not like a wine they are just as likely to blame them as to blame the winery.

It's not a bad system. Or, at least it used to be not a bad system. Fine wine and corporations do not mix well and management at some important Oregon chains are taking their local buyers out of the game and sending them home with Mason jars of wine in their backpacks.

No longer can you taste your wines with these buyers. You go into the back room, among the storage shelves of dog food and canned goods and pour your samples into well used Mason jars or some other even less glamorous receptacle. You pour your wines into old jars or bottles as the buyers are no longer permitted to taste wines on the job. Which, as that is a big part of their job seems, well for lack of a better word, stupid.

We go to a lot of work to be sure our wines are presented and sold in the proper condition. Pouring them into a Mason jar that is then tossed into a backpack, that may spend time in a hot car or that then may not be tasted for days is not fair to us or the final consumer. Grocery chains should treat both their wine buyers and the wines they buy with more respect considering the significant profit they generate for these corporations.

Next time you buy a wine in a grocery store you don't enjoy, please don't blame the wine buyer. The wine they tasted from that Mason jar after it had sloshed around in their backpack while they rode home on their bike on one of those one-hundred degree days last week probably did not taste much like the bottle of wine you took home.

In thirty years we've graduated from plastic cups to Mason jars. A long way, baby, we've not come.

Blue Nose, Blue Blood

This time it was Blue Nose. It was always something, but it was always something special. There are places to buy things and there are places where it’s an adventure to buy things. One of those places is Osprey Seafood in the town of Napa. 

We brought home some fabulous Bluenose bass from New Zealand this time, but whatever we bring home from there is always delicious. Why? Why are some merchants so much better than others? The fish at Osprey is more-or-less the same price as Whole Foods just down the road, but it is always, always better. Certainly it is more expensive than the seafood offerings of Safeway, but food that is inedible is never cheap enough.

The “why” is simple. They care at Osprey. They care in a way you just don’t see behind the counter at a chain, even at the level of a Whole Foods. At the likes of Safeway it’s not an issue of excitement as they have little interest or knowledge in what they’re selling. 

It’s always amazing at Osprey as, in spite of the fact they deal with fish day in and day out, they’re excited about today’s special arrivals. It’s that ability to be excited that makes them go out of their way to have something to be excited about. 

What’s happened to that excitement in the wine industry? Cynical buyers, loaded with attitude, but with closed minds who have already decided what wines are the best by the time they’re twenty-five. Their counterpoints are ego driven, “lifestyle” wineries more interested in points than quality, which pump out over-oaked, high octane, insanely priced fruit bombs.  All of the above driven by someone else’s pointed opinion instead of their own. True enough there’s a lot to be not excited about.

However, once a month, I get a package that reminds me that there still exists, in the increasingly corporate wine world, merchants filled with passion, excitement and energy that is all their own. That package is the monthly shipment I get from the Kermit Lynch Wine Club, one of the privileges of living in California.

Each package is a voyage of discovery. Not that I do not know some of the wines that arrive, but each shipment is an inside look at the mind of the Kermit Lynch company. The energy and commitment in that collective mind is clear in the quality and distinctive personality of each bottle that arrives. 

For about $40 a month you get two bottles of interesting wine. While that should not be an unusual thing, it is, and the arrival of each package makes me think about the wines we make. As always, there is no greater compliment you can give a wine than it makes you think. Any wine that costs more than $10 a bottle should at the very least make you notice you are drinking it. 

Kermit Lynch, Osprey and merchants like them are the blue bloods, the royalty of the merchant class. While it is said you get what you pay for, it is more than that. There are many places to get above average, but there are few places where you can travel together as excited explorers sharing the energy that discovery brings to those that share in the adventure together. 

You’ll never get this experience at Cost Plus, Trader Joe’s, Costco or any chain operation. You’ll also not save any money by shopping at these chains unless you insist on buying overpriced, industrial wines that are only pretenders to the throne. Yes, if you want to buy Silver Oak these are your places. However, the Osprey’s and Kermit Lynch’s of the world are the ones offering true value. 

There’s a sucker born every minute. Don’t be a sucker. Buying smart means not buying hype. It also means not buying on price alone. Smart buyers buy based on price and the energy and effort the merchant puts into bringing them the very best.

A Kermit Lynch selection with an Osprey selection makes not only for a wonderful dinner, but money well spent.

Apple Wine

It did not have a hard drive. When I turned it on I placed one floppy after another into the one drive until about ten minutes later the computer was booted up. It offered a basic spreadsheet, word processor and that was about it. It was an Apple IIgs and it was 1986. I was hooked.

For most of the quarter century since then I loved technology, but wrestled with it trying to get done not only what it was supposed to do, but what I dreamed it would do. Most of those years it was like hot-wiring a car to get even basic things done. I made many an heroic effort to make things work the way the ads promised, yet it was always a struggle. I remember one night in a hotel in Florence ripping the phone wires out of the wall and directly connected them to my laptop to get my email over a brutally slow dial-up connection. Another long night was spent reloading the complete Microsoft Office Suite back on my computer at 4 a.m. - all 30 or so floppies taking several hours - so I could make a Powerpoint presentation in the morning after my hard drive unexplainably blew up. It was like only getting to taste Lafite as a barrel sample: sure it was good, but you knew damn well it was going to get a lot better.

I went through them all: Blackberrys, Treos, Windows this an that, Mac those and these and they only teased me with their potential and never lived up to their advertising. I was frustrated and addicted: until now. For the first time it my life everything is working. My all Apple tool chest includes a MacBook Pro, iPad and an iPhone all tied together with Gmail, Dropbox, Instapaper and Evernote. What has happened is that no longer do I have three devices, but one device with three different user interfaces. 

The fluid interaction of these three devices has totally changed the way I manage my wine information. The volumes of wine notes taken over thirty years are being scanned into Evernote, where they become searchable PDFs. The word searchable is the key as it means I can actually use them. No more do I have pockets full of loose notes from every wine I taste. Now I just take a quick photo with my iPhone, which I also put into Evernote, where I add my tasting notes. Articles of interest are clipped into Instapaper for reading when the time presents itself on my iPad. I am sure I am reading twice as much as before. This ability to collect and find all my wine information is not only changing my wine experience, but that of wine drinkers everywhere.

This ability to create your own personal wine encyclopedia reduces an individuals dependence on one or two wine media gatekeepers. It makes it easy to grab information from anywhere and everywhere to come up with your own opinion based on many voices instead of few. This is a very good thing for small wine producers or those of distinctive styles so overlooked or actively excluded from coverage by established wine media. Information is indeed power.

Apple wine is very user friendly. 

Tosca, Ithzak and The Adams Family

They were uplifting. They challenged me and inspired me, each in their own way. A diverse range of musical performances I saw over the last two weeks made me think. Can you give a higher compliment to art? I don’t think anything engages every sense that makes us the complex beings we are more than music. 

This artistic immersion began at the top with a performance of Tosca at the incomparable Met in New York, followed by a Nathan Lane romp through The Adams Family on Broadway and  completed by the inspired clarity of Itzhak Perlman in recital in San Francisco. As with most things that inspire me these performances made me think about wine.

Tosca gives you restrained, confident power and emotion. The slightly naughty vaudeville of The Adams Family is all fun and escape. The delicacy and transparency of the Perlman piano and violin duets challenges you to focus on pure art stripped to the bone. These experiences were enjoyable each in their own way and each has their own purpose. It would be pointless to compare them, but that’s exactly what is done with wine. The exactitude of the 100 point scale only denies the beauty of each vinous performance. 

It was easy for me to see the wines I love in these three performances: Tosca would be something like Corison Napa Valley Cabernet Sauvignon with its restrained yet powerful and balanced concentration; The Adams Family would be my daily pleasures Côtes du Rhône Villages and Beaujolais Villages from someone like Kermit Lynch; the delicate transparency (terroir) of the Perlman recital is Burgundy and Barolo/Barbaresco - right now I have Marcarini Barolo La Serra in mind. What is important about all of these wines is not how they rank against each other, but how they fit the moment, the meal and that they make you think. Think about the flavors, aromas and life. They are about pleasure, both mental and physical. Academic ranking makes them all sterile and lifeless.

I would no more think of ranking Tosca against The Adams Family than I would scoring La Tache against a Beaujolais Villages. Each has its place and time. It is simply boring and boorish to compare and contrast such wines. They are to be enjoyed in their moment and in their proper moment each is a 100 point wine. 

There is no more important word in wine than transparency, the ability to see through each aspect of its character and personality. Opulence and power are wine’s pop music - Lady Gaga vs. Puccini. While Lady Gaga may win the popularity contest it does not make her great art. Religion too easily achieved is not very spiritual. 

“Sometimes you just have to let art flow over you.”